Cinemark expands gaming offering, innovative entertainment experience with indoor games and online esports leagues

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PLANO, Texas – (COMMERCIAL THREAD) –Cinemark Holdings, Inc., one of the world’s largest and most influential film companies, today announced that it is further innovating its entertainment experience by expanding its esports offering both indoors and online. This summer, Cinemark customers will have the option to participate in drop-in games at select theaters, and a new partnership with Mission Control will bring esports leagues online. For full details on how to participate, visit Cinemark.com/gamebig.

“At Cinemark, we strive to continually evolve as an entertainment destination, providing our customers with the opportunity to get an entertaining escape in more than just movies,” said Justin McDaniel, Cinemark SVP of Global Content Strategy . “Our immersive environment lends itself particularly well to the gaming community, placing players in the worlds in which they operate. We’re excited to bring great games to the big screen with our walk-in play and to work with Mission Control to bring Cinemark esports leagues online.

In select US theaters, Cinemark will offer a weekly program of public game events in the auditorium. Enthusiasts can use their Nintendo Switch console to compete against other players. With Cinemark’s larger-than-life screens with booming surround sound, walk-in play provides the ultimate environment for games like Rocket League, Super Smash Bros. Ultimate and Mario Kart 8. Guests can purchase drop-in games entry for $ 10 and receive a $ 5 discount coupon with entry.

“Our goal at Mission Control is to bring together and develop communities, especially through our passion for gaming,” said Austin Smith, CEO and co-founder of Mission Control. “By partnering with Cinemark, a brand already synonymous with community and entertainment, we have the opportunity to achieve our goal of providing Cinemark communities with another fun way to come together on our esports platform.”

Powered by Mission Control, one of the recreational league’s premier gaming platforms, Cinemark will now offer online gaming opportunities for those looking to compete with other Cinemark fans. With Cinemark Esports, players can join the league to show off their skills and participate in games such as FIFA21, NBA 2K21, Call of Duty Black Ops Cold War, Rocket League, Mortal Kombat 11 and more online with friends and family. other players by downloading the Mission Control App and joining the Cinemark organization. Players across the United States can have fun during the summer season for just $ 15 per league.

Cinemark walk-in play begins June 20 and esports league play begins June 21. For full details on how to play, including participating theaters, online leagues, schedules and games, visit Cinemark.com/gamebig.

This indoor and online gaming offering builds on Cinemark’s tradition of innovating its entertainment experience and serving as a true entertainment destination at a time when Hollywood is bringing more game worlds to movies than ever before. . In recent years, Cinemark has introduced private game nights, allowing customers to hire an entire auditorium to play video games in the most immersive gaming environment; presented the epic Game Awards to the public from the comfort of its auditoriums, broadcasting the event live; and partnered with The VOID to bring an unprecedented hyper-reality experience to its West Plano and XD theaters. Over the next year, Hollywood’s biggest studios will bring game worlds to the big screen through a variety of upcoming films ranging from Free, unexplored guy and Sonic the hedgehog 2 To Resident Evil: Welcome to Raccoon City and Dungeons and Dragons.

The Cinemark standard

The health and safety of employees, guests and communities is a top priority. All Cinemark cinemas boast The Cinemark standard, dramatically improved cleanliness, disinfection and safety measures at every stage of the cinematic experience. Employees undergo extensive training on all new protocols and wear face masks when working, in addition to performing a wellness check before each shift. Each theater also has a Chief Cleaning and Safety Controller in service to ensure the highest standards of safety, physical distancing, cleanliness and disinfection.

The operator has consistently received an average to high 90 percentile customer satisfaction with Cinemark protecting their health and safety. Additionally, a large number of moviegoers surveyed said they would come back and recommend a friend to visit Cinemark as well.

About Cinemark Holdings, Inc .:

Based in Plano, Texas, Cinemark (NYSE: CNK) is one of the world’s largest and most influential film companies. The Cinemark circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 523 theaters (325 US, 198 South and Central America) with 5,872 screens (4,436 US, 1,436 South America) and Central) in 42 national states and 15 countries across South and Central America. Cinemark consistently delivers an extraordinary customer experience from the initial ticket purchase to the closing credits, including Movie Club, the first subscription program launched by US exhibitors; the highest penetration rate of Luxury Lounger reclining seats among major players; XD – the premium large format of the No. 1 exhibitor brand; and plenty of food and drink options to further enhance the movie experience. For more information, visit https://investors.cinemark.com/

About mission control:

Mission Control is a St. Louis, Missouri based company whose mission is to bring communities together and develop. Focusing on recreational esports, Mission Control uses the nature of play to create digitally curated social experiences that foster connection through shared passions and fun competitions. With their rec league esports platform, Mission Control gives organizers the tools to host rec leagues, like summer softball or intramural volleyball, but for fifa, fortnite and other game titles. popular video instead. For more information, visit www.missioncontrol.gg


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