The rich history and legacy of sport and the Olympic Games highlighted

* The Qatar Olympic and Sports Museum 3-2-1 has cemented Qatar’s role as a major international sports hub, hosting more than 500 key sporting events over the past 15 years, according to its President HE Sheikh Mohammed bin Abdullah bin Mohammed bin Ali al-Thani

Qatar Museums (QM) shines a light on sport and the rich history and legacy of the Olympic Games with the opening today (March 31) of one of the world’s most innovative and technologically advanced museums dedicated to sport.
The Qatar 3-2-1 Olympic and Sports Museum, under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad al-Thani, features interactive exhibits and an array of rare and notable collections that celebrate the achievements of sport , the athletes, and this major global event.
Designed by Spanish architect Joan Sibina, the museum occupies approximately 19,000 square meters at the Aspire Zone Foundation’s Khalifa International Stadium, making it one of the largest of its kind.
“This is the first Arab institution to be part of the Olympic Museums Network, joining Qatar with other nations of the world in a common commitment to the values ​​of a modern Olympic movement,” said QM President. , HE Sheikha Al Mayasa bint Hamad bin Khalifa al-Thani during a recent press preview of the museum. She was joined by 3-2-1 chairman HE Sheikh Mohammed bin Abdullah bin Mohammed bin Ali al-Thani and director Abdulla y al-Mulla.
“As the founder of the modern Olympic Games, Pierre de Coubertin, once wrote: ‘the most important thing in the Olympic Games is not to win but to participate, the main thing in life is not to win but to fight well. It is an ideal that we honor and practice at the 3-2-1 Olympic and Sports Museum in Qatar, making it an institution of the utmost importance.
Highlights include the boxing glove (left hand) worn by Cassius Clay (Mohamed Ali) in 1960 during the Rome Olympics – where he won the gold medal in the heavyweight category.
HE Sheikha Al-Mayassa said: “These are particularly meaningful for the people of Qatar who still remember how Ali came here in 1971 on a tour of the Middle East and fought at an exhibition at the Doha Stadium, the first grass stadium in the Middle East”.
The QM president noted that each object in the museum’s collection has its own story, such as the trophy won by His Highness the Amir when he was a tennis champion.
“Another iconic item that captured the historic moment is the jumpsuit worn by Nawal El Moutawakel at the 1984 Olympics in Los Angeles when she thrilled Muslim Arab and female athletes around the world by winning the first ever 400 meter hurdles ( event) at the Olympic Games,” said HE Sheikha Al-Mayassa.
Other exhibits include the Formula 1 raced by Michael Schumacher in 2000, the basketball autographed by the American Dream Team during the 1992 Olympic qualifying tournament. It included sports legends like Michael Jordan, Magic Johnson, Larry Bird , Patrick Ewing, Clyde Drexler and Scottie Pippen, among other players.
“The opening of the Qatar 3-2-1 Olympic and Sports Museum alongside the FIFA Congress is a symbol of the importance of sports in Qatar’s National Vision 2030. The museum is part of the Olympic Museums Network and is a legacy project from the Doha Asian Games 2006.
“The Qatar Olympic and Sports Museum 3-2-1, comes after Qatar’s outstanding performance at the Tokyo Olympics, and just before we host the World Cup in November 2022. Culture and sport are the two sides of the same coin, and there’s no better time to celebrate our country’s investments in culture and sport – two pillars that also underpin Qatar’s investments in education and health.
“The opening promises to celebrate Qatari athletes with the world; a testament to His Highness the Amir’s leadership in focusing on the development of people in all fields,” HE Sheikha Al Mayasa said in a statement.
Through its participatory spaces and programming, QM noted that 3-2-1 aims to inspire and engage its community and encourage the public to participate in sports and physical activities.
Angelita Teo, Director of the Olympic Culture and Heritage Foundation and President of the Olympic Museums Network (OMN), said: Excitement. I send my best wishes to the management and operations teams for the successful completion of this ambitious project, and I hope to visit it in the near future.
HE Sheikh Mohammed bin Abdullah bin Mohammed bin Ali al-Thani said: “We will be opening the Qatar Olympic and Sports Museum 3-2-1 at an incredible time in the history of sport within our own nation as Qatar is preparing to welcome more than one million tourists for the FIFA World Cup.
He said Qatar has cemented its role as a major international sports hub in recent years, hosting more than 500 key sporting events such as football, tennis, table tennis, athletics, gymnastics and swimming, among other major international competitions over the past 15 years. years.
The director of 3-2-1 noted that 3-2-1 is made up of seven gallery spaces, housing objects from around the world and from the sport’s origins to the present day.


The galleries, curated under the direction of Kevin Moore, PhD, Deputy Director of Curatorial Affairs, are:

• “World of Emotion”, the first space in the gallery that visitors will encounter, serves as the reception area and the entrance hall to the Museum. It provides an overview of the themes of the Museum and the central role of sport in Qatar.

• “A World History of Sport” is a journey through the history of sport around the world, from ancient times to modern times. The gallery includes nearly 100 objects and reproductions, ranging from the 8th century BC to the early 20th century, accompanied by interactive graphic, audiovisual and digital elements. The gallery is organized into geographical and thematic sections, focusing on different historical periods in Europe, Asia and Oceania, the Americas, Africa and the Middle East.

• “Olympics” takes visitors from the ancient Olympic Games to the birth of the modern Olympic Games, their growth and their importance today. The gallery presents an exhibition of every torch from the Summer and Winter Olympics from 1936. In the gallery’s Olympic Theater, an immersive video tells the story of the birth of the modern Olympics and presents the geopolitical factors , social and technological that have enabled individuals, notably Pierre de Coubertin, to revive the Olympic Games.

• “The Hall of Athletes” is a celebration of sporting heroes from around the world. Here, visitors can meet heroes, old and new, and be inspired and amazed by their journeys and achievements. Over three floors, this gallery will showcase 90 athletes from around the world and from the 20th and 21st centuries, representing a wide range of international sports. Included will be a series of eye-catching displays, each focusing on a different athlete and will include informative text as well as intriguing or awe-inspiring items (historical and replicas).

• “Qatar – Hosting Nation” explores how Qatar’s mega sporting events over the past decades have become a subject of global fascination and national pride. The gallery invites visitors to explore Qatar’s outstanding reputation as a host of international sporting events beginning with the 2006 Doha Asian Games and revisit the most memorable moments from the world-class events the nation has hosted, including those at Khalifa Stadium since it opened in 1976.

• “Qatar Sports” presents the inspiring story of the development of sports in Qatar, from traditional games to the arrival of international sports and the development of international competitions. The gallery explores how sport has been and continues to be essential to Qatar’s development, leading up to the FIFA World Cup Qatar 2022™. The gallery also brings to life Qatar’s longstanding sporting activities such as falconry, pearl fishing and camel racing, exploring how these sports are reflected in Qatar’s oral traditions and illustrating how they relate to heritage and to the landscape of Qatar.

• The “Activation Zone” promotes physical activity throughout Qatar and encourages the adoption of healthy and active lifestyles. Visitors are invited to walk through six spaces that evoke the landscape of Qatar. By discovering the park, the market and the desert, the beach, the city and finally the arena, visitors will participate in many playful challenges.

According to QM, the museum is collaborating with the International Physical Literacy Association to create a National Physical Literacy Journey to encourage the community to adopt a healthy lifestyle and engage in physical activity. It has also partnered with Accessible Qatar, a Doha-based advocacy group that supports the promotion of Qatar as an accessible destination to ensure its facilities are fully accessible.
Generous support was provided by the Qatar Olympic Committee, the Aspire Zone Foundation, the Supreme Legacy and Delivery Committee and the Olympic Museums Network. The 3-2-1 opening is sponsored by Ooredoo.

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